Marketing & SaaSChandigarh

Marketing Manager

A hybrid marketing and sales development role. You will pick the accounts worth winning, work out who inside them matters, and run the outreach that turns that research into booked meetings. Expect to split your time between campaign work and hands on prospecting, with performance measured on qualified leads and discovery calls as much as on campaign reach. A strong fit if you want real exposure to ABM, outbound and AWS focused go to market in one seat.

Location
Chandigarh
Experience
3 to 6 years
Salary
₹8 L to ₹12 L
Type
Full Time

About the employer

A B2B growth and AWS partnership acceleration company based in Sector 17, Chandigarh, helping technology and cloud businesses strengthen their AWS presence, build go to market strategies and generate qualified pipeline.

What you will own

  • Research and activate high value target accounts that match the ideal customer profile
  • Map decision makers across founders, CEOs, sales, alliance, cloud and AWS, and marketing leadership
  • Build and run multi touch ABM campaigns across LinkedIn, email, content and direct outreach
  • Prospect and generate qualified B2B leads through LinkedIn, email, calls, databases and events
  • Write personalised outreach messages and run structured follow up until a prospect qualifies or closes
  • Qualify prospects on fit, authority, requirement and opportunity, and book discovery calls for the business development team
  • Re engage dormant leads and previously contacted accounts
  • Support outbound campaigns targeting AWS Partners, cloud companies, SaaS companies, ISVs, MSPs and technology service providers
  • Help plan and execute demand generation campaigns across email, LinkedIn, webinars, events and partner marketing
  • Coordinate marketing collateral such as one pagers, case studies, blogs, eBooks and presentations
  • Build, clean and segment prospect databases, and keep CRM records accurate and current
  • Track outreach activity, response rates, meetings booked and campaign performance, and report weekly and monthly

What we are looking for

  • 3 to 6 years in B2B marketing, lead generation, sales development or account based marketing
  • Strong written and verbal communication, with the ability to write personalised outreach and marketing copy
  • Able to research companies and identify the right decision makers inside them
  • Hands on experience with LinkedIn prospecting and email outreach
  • Solid understanding of lead qualification and B2B sales funnels
  • Good working knowledge of Excel or Google Sheets, and of CRM and database management
  • Able to run multiple campaigns and target accounts at the same time
  • Analytical mindset, and comfortable being measured on pipeline and campaign metrics
  • Currently based in Chandigarh, as this role is open to local candidates only

Nice to have

  • Experience working with IT services, SaaS, cloud or AWS technology companies
  • Familiarity with the AWS Partner ecosystem and cloud services
  • Experience with LinkedIn Sales Navigator and other prospecting or data intelligence tools
  • Familiarity with CRM and marketing automation platforms
  • A track record executing ABM or targeted outbound campaigns

How we will assess you

Every application is read against a scorecard agreed with the hiring manager, not filtered on keywords. If your experience fits the role but your CV does not use the expected words, we would still rather see it. A recruiter reviews every shortlist, and no candidate is ever rejected by software alone.

You will hear back either way. If you are not right for this role we will tell you, rather than leaving you wondering.

Apply for this role

Applications are reviewed on a rolling basis.