About the employer
An Enterprise SaaS company transitioning into the DeepTech space, Pune.
What you will own
- Own and evolve the brand identity across all customer touchpoints
- Develop brand guidelines and lead positioning strategy as the company expands into DeepTech
- Drive thought leadership content and PR initiatives
- Build annual and quarterly marketing plans aligned with business growth objectives
- Conduct competitive analysis and define go to market strategies for new offerings
- Manage and grow presence across LinkedIn, Twitter/X and other relevant platforms
- Plan and execute performance marketing campaigns across SEO, SEM and paid social
- Track digital KPIs and manage the content calendar and website content strategy
- Plan and execute industry events, product launches, webinars and trade show participation
- Coordinate ATL campaigns and BTL activations, and manage event budgets and vendor relationships
What we are looking for
- 4 to 7 years of marketing experience, ideally in B2B SaaS or technology companies
- Proven track record in brand building and strategic marketing
- Strong understanding of digital marketing platforms, tools and analytics
- Experience managing events end to end, both ATL and BTL
- Excellent written and verbal communication skills
Nice to have
- Exposure to DeepTech, AI or emerging technology domains
- MBA in Marketing or equivalent qualification
How we will assess you
Every application is read against a scorecard agreed with the hiring manager, not filtered on keywords. If your experience fits the role but your CV does not use the expected words, we would still rather see it. A recruiter reviews every shortlist, and no candidate is ever rejected by software alone.
You will hear back either way. If you are not right for this role we will tell you, rather than leaving you wondering.
Posted 2026-08-17 · Open until 2026-10-16